Sepetim (0) Toplam: 0,00TL
%30
The Effect of Tv Advertisements of Ulker Toto and Kinder Surprise Choc

The Effect of Tv Advertisements of Ulker Toto and Kinder Surprise Chocalates on Turkish Children

Liste Fiyatı : 249,00TL
Satış Fiyatı : 174,30TL
Kazancınız : 74,70TL
9786057786845
362547
The Effect of Tv Advertisements of Ulker Toto and Kinder Surprise Chocalates on Turkish Children
The Effect of Tv Advertisements of Ulker Toto and Kinder Surprise Chocalates on Turkish Children
174.30

Sinem Eyice Başev is a neuromarketing specialist, consultant and academician. She completed her first study in the field of children while she was studying in Master of Business Administration (MBA) program at the University of East London. This book, which examines the effects of TV commercials of Ülker Toto and Kinder Surprise chocolates on Turkish children, has adopted both positivist and phenomenological philosophies. Qualitative and quantitative methods were used in combination. Numerical information was collected through a questionnaire created in a semi-structured style, and data were collected from 40 children at the age of 8 by using "watch and select afterwards" method, which was applied by taking notes about the behavior of the children while they were watching. You can find out about how the data were collected from 40 children at the age of 8 and the relevant results in the book.

  • Açıklama
    • Sinem Eyice Başev is a neuromarketing specialist, consultant and academician. She completed her first study in the field of children while she was studying in Master of Business Administration (MBA) program at the University of East London. This book, which examines the effects of TV commercials of Ülker Toto and Kinder Surprise chocolates on Turkish children, has adopted both positivist and phenomenological philosophies. Qualitative and quantitative methods were used in combination. Numerical information was collected through a questionnaire created in a semi-structured style, and data were collected from 40 children at the age of 8 by using "watch and select afterwards" method, which was applied by taking notes about the behavior of the children while they were watching. You can find out about how the data were collected from 40 children at the age of 8 and the relevant results in the book.

      Stok Kodu
      :
      9786057786845
      Boyut
      :
      13.50x21.00
      Sayfa Sayısı
      :
      101
      Basım Yeri
      :
      Konya
      Baskı
      :
      1
      Basım Tarihi
      :
      2020-03
      Kapak Türü
      :
      Ciltsiz
      Kağıt Türü
      :
      2. Hamur
  • Yorumlar
    • Yorum yaz
      Bu kitabı henüz kimse eleştirmemiş.
Kapat